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In the Google-dominated Western world, a large percentage of international marketers use the analytics tool provided by the Californian giant in order to check the effectiveness of their online activities. However, exploring alternatives can provide you with other powerful and free tools that will aid your international efforts.

Metrica is an online analytics platform built by the developers of Russia’s leading search engine, Yandex. Yandex Metrica is a tool for measuring website traffic and analysing visitors’ behaviour; however some unique features of the software, such as the ability to watch a video recording of every single session on your website, make it an unmissable choice for website owners and SEO professionals.

In this one-day course you will learn what the main features of Metrica are, how to track website performance in different countries such as China, and how to get the most out of the Webvisor – the tool to measure user behaviour through video recordings. The course finishes with the option to take the Yandex Metrica test and gain the official Yandex Metrica Expert status.

The course was developed and will be delivered by Justyna Wilner. She is the certified Yandex Expert & Master trainer, who has delivered courses to well over 400 top companies worldwide including Adidas, SAP, Airbnb and, on how to run effective international, digital marketing campaigns. Justyna is also the Head of the International Marketing School and the Director of Know-How at Webcertain, a multilingual digital marketing agency based in the UK and Spain.

What is covered?

The one-day course covers the following topics: 

How to Open a Yandex Metrica Account and Set up Goals

Explanation of Yandex Metrica Terminology

What the Main Features and Metrics are

Granting Users Access to Metrica *  Solving Problems with the Tracking Code

How to Gain Insights About Users’ Behaviour Through Webvisor Recordings

How to Set up a Meaningful Dashboard

Attribution Models in Metrica

Type of Reports in Metrica

Filtering and Segmenting Options

Useful Reports for Yandex Advertisers

Yandex Metrica Test Preparation 

What will you gain? 

Upon the completion of the course, attendees will have a chance to take the Yandex Metrica exam which will give them a chance to gain a unique Yandex Metrica Expert status, officially granted by the search engine. 

Who should attend? 

This course is developed with these marketers in mind: 

Agencies and in-house marketers that are looking to get meaningful data about their online performance 

Digital marketers searching for an alternative online analytics software.



Tuesday 5th July 2017

  • The Trampery, Old Street, London EC1
  • One day workshop
  • 9am - 5pm
  • Lunch and refreshments provided

What people have said about the course:

“Justyna’s passion for marketing and, in particular, the intricacies of it are fantastic. Her attention to detail, great sense of humour, and knack for making the mundane fun and interesting separates her as a thought leader and teacher of marketing.”

Evan Waters
Director, Growth & Performance Marketing at Naspers


“Justyna was one of the best trainers I’ve ever had. She is so enthusiastic and motivating and explains difficult subjects in an easy way”

Kristina Greller
Account Executive, Essence Digital


“Justyna has great theoretical as well as practical knowledge which was very useful”

Agnieszka Szrubkowska
CEO of Web Behaviour Specialists




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