In this workshop, Craig Sullivan will teach the complete lifecycle of his Methodology for Optimising Products. From initial research and sizing up what tools to apply and where to test – you’ll then learn how to generate solid hypotheses for product changes and how to build, implement and iterate designs using AB testing, data and feedback.
You will find out how to stop guessing about product design and figure out what defects or product areas cost you money, what people actually want and which things will really make a difference to your performance figures. You drive the topics today – so you help help finding, prioritising and launching credible tests, with statistics and washup reports to share with your team.Craig will share hands-on techniques covering Lean Analytics, Research Tools, Prioritisation, AB testing, Voice of Customer, UX Research and Hypothesis Generation. With a complete slide pack, A3 worksheets, downloads and printables – you’ll be better armed to transform your own teams.”
- The Trampery, Old Street, London EC1
- Half day workshop
- 9am - 1pm
- Refreshments provided